This project was a lot of fun, with the discovery phases revealing some key user needs that I was able to address in some creative and engaging ways (re: adding a cost estimator to the landing page, designing a "booking quiz" for those who don't feel like talking).  All in all a success, both in terms of metrics/analytics and stakeholder satisfaction.

A few things to note:
I was brought on as a contractor to perform a content audit of his website.  He had hired someone on Fiverr to create the site and wasn't too thrilled about the outcome.  All the screens you see here are somewhat preliminary, mid-fidelity prototypes that are meant to illustrate my content recommendations.